Library Mobile Applications: What Counts as Success?

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Headnote

EVALUATING THE PERFORMANCE OF MOBILE TECHNOLOGIES IS CHALLENGING, BUT LIBRARIANS NEED TO COMMIT TO SETTING EXPECTATIONS AND COUNTING TRANSACTIONS AND INTERACTIONS.

What's really important right now is to get the mobile architecture right. Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first.

-Eric Schmidt, in Ha (2010)

We've been hearing and reading similar statements about the approaching dominance of mobile technology for a while now. But there's little evidence yet from library mobile applications (apps) of a dramatic sea change in how our users are finding us and using our services. Is that due to over-hyped expectations about this transition, or does it have more to do with the mobile library applications we're building or the metrics we apply to counting how they are used? Or is mobile technology a wave that continues to build but isn't quite here yet?

To answer these and related questions, we need to determine what we mean by library. When we talk about library mobile apps, the word library could mean several different things. It could mean -

* Just the library catalog:

* The catalog plus other services provided by the library;

* The preceding services plus other services available from the institution of which the library is one part; or

* The ways in which library resources are made visible in applications constructed by those outside the library.

Some library mobile apps concentrate on the library catalog. Search and discovery of the catalog can sometimes be implemented relatively quickly, particularly if the system that supports the Website for the catalog offers an out-ofthe-box mobile solution.

In some recent surveys of mobile users of library services, the library catalog was not the most used or desired service. Other services, such as the ability to verify library hours, reserve a study room or computer, check out materials, pay fines, and read electronic resources, were just as important (in most cases, much more important) as searching the library catalog. It may be especially critical for special libraries to provide mobile access to users' accounts so they can view the status of checked-out materials, check current awareness lists, and obtain direct access.